OVERVIEW DEVELOPMENT MAINTENANCE PROMOTION DOMAIN NAMES

Website Promotion    Our website promotion and optimization specialist constantly engages in research of marketing strategies on the web to remain current on what works and what doesn't. Current knowledge of how search engines are indexing websites also gives us the edge you need to be successful on the web. Through industry research and development and implementation of an individualized Web Promotion Plan, your website is bound to succeed. Complete website statistics are also provided to assist you in analyzing its traffic on an ongoing basis. Search Engine Optimization    We believe in doing something right the first time. Our web promotion services are put into play and a Search Engine Optimization (SEO) Plan is developed before the design of your website begins. In this way, your site is optimized for exposure "from the ground up," instead of "after the fact," saving you time and money! These services are highly recommended and are included as options in all website development project proposals. Already have a website? We can still help! It's never too late to make things "right." Our Current Site Analysis is just for you.    PLANNING STAGE Strategy Session In order for SEO to be effective, a strategic plan must be in place to set realistic goals for utilizing relevant information. The first step is working directly with you to explore and evaluate your goals and online objectives. Together we will establish your most important keywords and phrases, descriptions and content selections and assign relevance based on your specific business and marketing goals. Search Term Selection Process Once we fully understand your products, your target market, and your goals, we help you select search engine keywords and phrases, or search terms, that match that market. Using proprietary keyword research software and online databases, we determine whether your intended market is actually searching for your products and services - and how they are searching. You will receive a Search Term Analysis and Recommendations Report which will show you the popularity of your selected list, as well as recommendations for new terms you might not have considered at first. Current Site Analysis Process After determining a final list of search terms, it is time to determine an effective strategy to achieve high rankings with those words. If you already have a website, our Baseline Rankings Report and Site Structure and Content Analysis will provide you with current rankings for your keywords and our recommendations for achieving the desired rankings. EXECUTION STAGE In the Execution Stage the Victory Vision SEO Team makes changes to your web site using the Baseline Rankings Report as our guide. We complete the initial tasks required to optimize your web site for each Search Engine's unique, always-changing and dynamic ranking formula(s). If required, we may also provide architectural, graphical and navigational recommendations that will require action. Services available in our Execution Stage are as follows: Changes to the HTML code of each web page for specific optimization of that page for specific search terms. Content additions and / or changes. Site graphical changes as required. Modifications to the site layout as needed. Improvement of navigation systems determined by Search Engine formulas. Site architecture changes as required. Submission to key online directories when and where appropriate. MAINTENANCE STAGE The Search Engine industry is always in a state of flux. Change is the only constant. Capturing market share is always going to be a tug-of-war between webmasters vying for position in major search engines responding to their customers' inquiries. On a regular basis, Search Engines rise and fall in importance, buy each other out, merge, use each other's ranking algorithms, change their optimization variables, and / or simply go out of business altogether. Your business will also shift over time - new products and services brought to market, new markets identified and created, or perhaps we identify keywords and phrases that require new market / content positioning and creation. Your web sites will change as your company matures and the Victory Vision SEO Team will be monitoring this tug-of-war constantly, attempting to position your products and services in front of the many eyeballs racing, via Search Engines, to find someone to answer their questions, or sell them a product or service. Because of this dynamic, Victory Vision's SEO process includes ongoing maintenance to help keep your web site rank at the top of the major Search Engines. For every final search term. For every product and service we focus on. For more detailed information on our Search Engine Optimization services, call 440-257-3664 or send an email to .